Google Verified Peering Partner: When to Use it and What to Expect
The Challenge:
Organizations increasingly rely on cloud services and hybrid multicloud architectures, but achieving reliable, high-performance connectivity to cloud providers can be complex. Establishing direct peering relationships often requires specialized networking expertise and ongoing operational management.
Many organizations need a simpler way to access Google services with enterprise-grade performance and reliability, without managing peering relationships themselves.
A Better Approach:
Equinix Internet Access (EIA) is now a Google Gold Verified Peering Provider, enabling customers to access Google connectivity through an approved provider rather than managing a direct peering relationship themselves.
This approach gives customers a private, off-internet peering path from EIA to Google’s public services – provisioned and operated by EIA, so customers don’t have to qualify for or manage Direct Peering themselves.
When to Use This:
- When connecting to Google services and seeking a simpler alternative to establishing and managing a direct peering relationship
- When requiring enterprise-grade connectivity to Google with verified performance, resiliency, and operational support
- When supporting SASE, SD-WAN, or branch-office traffic patterns that need predictable, low-latency paths to Google across many sites, rather than one high-throughput dedicated pipe
When Not to Use This:
- When you require a private, dedicated connection to Google Cloud with reserved bandwidth and greater control over routing. In these scenarios, Equinix Fabric with Google Cloud Interconnect may be a better fit