The Intersection of Product, Field and Partner Marketing

In this episode, marketing executives from Equinix, Cohesity and SAP will provide insights on where Product, Field and Partner Marketing intersect and how collectively they can drive the greatest outcome and competitive advantage in the market.

Hosted by Michael Latchford, VP & of Strategic Alliances and Partners Marketing Services at TechTarget.

This episode will address:

• How Product, Field, and Partner Marketing teams need to collaborate to yield the greatest outcomes
• Where Product teams on both sides of a strategic partnership need to be in lockstep
• Ways Partner Marketing teams can effectively leverage their internal Field and Product teams to develop successful GTM strategies